ITD Communication Portal

Public Outreach Planner

  

Welcome to the Public Outreach Planner

(POP) is a tool for analyzing and quantifying public outreach needs, which will ultimately lead to appropriate and efficent outreach management.

POP STEPS

1. Select appropriate track

2. Answer questions and get your score

3. Check score for accuracy in Typical Project Descriptions

4. Save out your completed questions and answers .pdf

5. Review Budget Estimates and Staffing & Tools

6. Save appropriate POP Level Reference Guide

7. Begin and continually update POP Tracking Workbook

POP Worksheets - Select your track

Corridor Plan
POP


Worksheet Question Descriptions

Medium and long-range highway planning efforts. This track is designed to help determine the appropriate level of public outreach on corridor planning efforts, before projects are selected and enter the NEPA phase. Corridor plans help determine where future projects are needed.

Environmental & Design POP


Worksheet Question Descriptions

Roadway projects that are in or will be entering the environmental phase. This track is designed to help determine the appropriate level of early public involvement as alternatives are being selected and/or design elements are being determined. Companion projects that fall within the same impact zone will likely be perceived by the public as one project, and should be combined into a single public outreach plan.

Construction
POP


Worksheet Question Descriptions

Roadway projects that are in or will be entering the construction phase. If your project is currently in construction or entering the construction phase, this track will help determine the appropriate level of public involvement prior to and throughout roadway construction efforts, including maintenance projects. Companion projects that fall within the same impact zone will likely be perceived by the public as one project, and should be combined into a single public outreach plan.

Non-Construction Rdwy Impacts POP


Worksheet Question Descriptions

Roadway impact not associated with the plan, design or construction of an infrastructure improvement project. These types of impacts may include moving oversized loads, transporting hazardous or sensitive materials, festivals, parades, races or any other non-construction roadway action with the potential for public impact.

Emergency/Disaster POP


The Idaho Bureau of Homeland Security (IBHS) has specific procedures in place for emergency and disaster related incidents. This track provides specific information prepared by IBHS that provides guidance when informing and educating the public during a natural disaster, emergency, or significant large-scale event that involves multi-jurisdictional response and recovery.

Fulfilling Legal Responsibilities

Public Involvement is mandatory in order to meet federal requirements. This Plannner is a guide to educating employees of the ITD staff to help them measure and gauge how much public involvement and public outreach should be done for our projects. It is not intended as a legally complete document to fully satisfy federal, state and local laws, rules and regulations. See Appendix 2 for a list of federal legislation, regulations and policies that guide public involvement in project development, and consult all existing state and local laws, rules and regulations for a complete view of state and local laws. Also, complete adherence with the procedures listed in this Planner may not be appropriate for all projects. More information about each is available on the ITD website.

About the POP

From concept to construction and through maintenance, the public's needs, concerns and questions must be considered and addressed as the Idaho Transportation Department (ITD) works to improve public safety, enhance mobility and support economic vitality. As such, planning for and executing appropriate strategies to involve and communicate with the public-at-large and individual stakeholders throughout the life-cycle of transportation impacts is critical in the department's effort to maintain transparency.

To effectively manage public outreach plans and activities, ITD staff need information, resources and recommended tools to implement and conduct an affective public outreach effort. The Public Outreach Planner (POP) is that resource. The POP is a tool for analyzing, quantifying and tracking public outreach needs, which will ultimately lead to appropriate and efficient project management.

Quick Links

Click the links below to navigate to the
main topics of this chapter.

How to use the POP

Step 1: Select appropriate track

The first step in meeting any need is defining it appropriately. For communication analysis, it is necessary to consider a wide range of possible impacts and perspectives. As appropriate questions are defined and addressed, a picture begins to emerge that points a project team in a direction for meeting the public's potential needs.

Determine what category your transportation impact best fits. Five "tracks" have been developed to catch all potential transportation impacts in Idaho. They are:

Corridor Plan POP

Medium and long-range highway planning efforts.

This track is designed to help determine the appropriate level of public outreach on corridor planning efforts, before projects are selected and enter the NEPA phase. Corridor plans help determine where future projects are needed.

Environmental & Design POP

Roadway projects that are in or will be entering the environmental phase.

This track is designed to help determine the appropriate level of early public involvement as alternatives are being selected and/or design elements are being determined. Companion projects that fall within the same impact zone will likely be perceived by the public as one project, and should be combined into a single public outreach plan.

Construction POP

Roadway projects that are in or will be entering the construction phase.

If your project is currently in construction or entering the construction phase, this track will help determine the appropriate level of public involvement prior to and throughout roadway construction efforts, including maintenance projects. Companion projects that fall within the same impact zone will likely be perceived by the public as one project, and should be combined into a single public outreach plan.

Non-Construction Roadway Impacts POP

Roadway impact not associated with the plan, design or construction of an infrastructure improvement project.

These types of impacts may include moving oversized loads, transporting hazardous or sensitive materials, festivals, parades, races or any other non-construction roadway action with the potential for public impact.

Emergency/Disaster POP

The Idaho Bureau of Homeland Security (IBHS) has specific procedures in place for emergency and disaster related incidents.

This track provides specific information prepared by IBHS that provides guidance when informing and educating the public during a natural disaster, emergency, or significant large-scale event that involves multi-jurisdictional response and recovery.

Step 2: Answer questions and get your score

For each track, customized multiple-choice questions were developed to address the primary needs, issues and concerns of a variety of stakeholder groups affected by transportation impacts. These questions appear for each track. Each question's answer choices are equally weighted in a scoring range of 1-5, then averaged – this is your POP Score. Your POP Score is then rounded up to give you a recommended POP Level of 1, 2, 3, 4, or 5 – One representing the most minimal public outreach effort and five representing the most robust and extensive level of public outreach.

Your recommend POP Level should be considered the guiding framework for the intensity and methodology of public involvement for any project. It provides the information necessary to write a public involvement plan that takes recommendations from the POP to guide future public involvement activities, budgets and schedules.

Step 3: Check Score for accuracy in Typical Project Descriptions

Knowing your POP Score, a corresponding level of need can be determined by referencing the POP Level Typical Descriptions.This page describes common attributes of transportation impacts for each track, at each POP Level.

This allows the user to refine decisions about the most appropriate POP Level for a transportation impact. For example, a District Project Manager answered the construction POP questions, to the best of her knowledge, for an upcoming road widening project, and landed on a POP score of 2.53. The worksheet automatically rounded up to a POP Level 3 but after reading the typical project description, the project manager feels like her project is less complicated and this description doesn't exactly fit. Because her POP Score fell almost half-way between a 2 and 3, she reads the POP Level 2 description and discovers that this more accurately describes her project and proceeds with Level 2 recommendations.

While simple categorization of outreach need provides the benefit of being able to plan for and better manage multiple projects, project managers and teams should remember that public involvement and outreach is a dynamic process. Adjustments are often required over the life cycle of a project, with corresponding changes in approach, strategy and tasks. Given this, be aware that a project may move from level to level as it evolves from phase to phase, or even within a single project phase. You can never complete the POP questions too often. If it feels like your project has grown less or more complicated, re-answer the questions and see where you come out.

Step 4: Save out your completed questions/answers PDF

It is important to save a PDF of your completed questions/answers in your project file. Instructions for saving can be found at the end of the track questions.

Step 5: Review budget and staffing/tools and techniques

Budgeting: Once the outreach level is determined, the Budget Estimates page provides a framework for approximate budgets that a contractor or third-party public involvement and communication support may propose, for each track and POP Level. This page also provides estimated direct expense associated with public involvement tools, with or without third-party support.

Staffing & Tools: You know your POP level and you have an estimate of how much public outreach might cost, but how do you actually conduct the outreach? For each track and POP Level, the Staffing & Tools page provides customized lists of recommended staff to involve and possible tools and techniques that when done right, have proved successful at effectively involving the public.

Outreach tools listed here are not required, and it is not expected that a transportation impact will exhaust the list for its particular track and POP Level. It is recommended that users work with their SME's to determine which tools and techniques are most appropriate for your project and public.

Tools listed here are detailed in the ITD Guide to Public Involvement, allowing users to learn more about the them, how to develop and implement them, and review examples from past ITD projects.

Step 6: Save out appropriate POP Level Reference Guide

The POP Level Reference Guides provide comprehensive information on public involvement requirements, including definitions, descriptions and examples of tools and techniques. Reference guides pull the relevant information from the ITD Guide to Public Involvement and collect it in customized reference guides for each POP Level.

Step 7: Begin and continually update POP Tracking Workbook

The POP Tracking Workbook is designed to help project teams track and document public involvement throughout the life of a project. This workbook asks specific questions about the project to help current and future project teams:

  • Easily locate and reference relevant files, documents and collateral
  • Understand project history, trends, public opinions and attitudes

The POP Level Reference Guides act as a supporting document to the tracking Workbook, where the project’s public involvement activities are documented. One POP Tracking Workbook should be used for the life of a project (from Corridor Planning through Construction) and provides a place to track and update public involvement changes, activities and events.

While the POP is meant to provide users with an overview of the outreach planning process and tools to evaluate and meet the needs of a transportation impact, it is critical to note that effective outreach must be custom-designed to fit the impact's needs. Early outreach efforts allow ITD to identify issues up front and plan to deal with them. That said, experience shows that transportation impacts evolve and needs change based on public and agency input, technical and political considerations and the changing funding environment. As such, public involvement and outreach must evolve and adapt to match the evolution of a project.

The POP is intended to assist ITD staff in assessing the range of outreach needs, identifying tools that may be used in meeting those needs, and providing an estimate of the potential costs associated with their implementation. POP Levels and their recommendations are not mandated and staff are not held to any requirements. The POP is a resource designed to help ITD staff make educated decisions about public outreach.

Subject Matter Experts

The ITD Office of Communications staff, Public Involvement Coordinator and region planners are the subject matter experts (SME) on communications and outreach needs and strategy. As such, they are a resource to project managers and project teams. However, given the sheer volume of projects - most of which require some level of public involvement and outreach – the POP has been developed to assist ITD staff in determining the outreach level on any given plan, project or impact, thus streamlining the outreach management decision-making process.

SME's should be kept abreast of all public involvement and outreach decisions. They are a resource to the project team or to the third-party communication support that is procured. Department-wide, SME's must be updated on all activities to coordinate broad-based communications strategy and outreach.

Process Network Integration

To facilitate efficient and effective implementation of the POP, language and activities have been added to existing tasks within the Project Charter and other process networks, including the Environmental Manual and Corridor Planning Guidebook. This integration helps users know when and how the POP should be used to analyze need and to establish appropriate outreach budget estimates, potential tools, activities and recommended team framework for the project.

Level-by-Level Typical Project Descriptions

The following table describes common attributes of transportation impacts for each track, at each POP Level. This allows the user to refine decisions about the most appropriate POP Level for a transportation impact. For example, a District Project Manager answered the construction worksheet questions to the best of her knowledge for an upcoming road widening project, and landed on a POP Score of 2.5. The worksheet automatically rounded up to a POP Level 3 but after reading the typical project description, the project manager feels like her project is less complicated and this description does not exactly fit. Because her POP Score fell almost half-way between a 2 and 3, she reads the POP Level 2 description and discovers that this more accurately describes her project and proceeds with a Level 2 recommendation.

While simple categorization of outreach need provides the benefit of being able to plan for and better manage multiple projects, project managers and teams should remember that public involvement and outreach is a dynamic process. Adjustments are often required over the life cycle of a project, with corresponding changes in approach, strategy and tasks. Given this, be aware that a project may move from level to level on the chart as it evolves from phase to phase, or even within a single project phase. You can never complete the POP questions too often. If it feels like your project has grown less or more complicated, re-answer the questions and see where you come out.

For users that would prefer a POP Level specific public involvement guide, complete with definitions of tools and techniques, the POP Level Reference Guides was developed. This guide pulls the relevant information from the ITD Guide to Public Involvement and collects it in customized guides for each POP Level.

Quick Links

Click the links below to navigate to the
main topics of this chapter.

POP STEPS

1. Select appropriate track

2. Answer questions and get your score

3. Check score for accuracy in Typical Project Descriptions

4. Save out your completed questions and answers .pdf

5. Review Budget Estimates and Staffing & Tools

6. Save appropriate POP Level Reference Guide

7. Begin and continually update POP Tracking Workbook

Level 1

Score Typical Project Description
0-1

The likelihood of political scrutiny is low, and few agencies must be coordinated with.

The project is likely to be brief in duration and confined to a smaller area. The public is likely to have little interest or be supportive of the proposed improvements, with little likelihood of controversy. Few if any direct impacts are expected to adjacent properties and the traveling public.

  • Environmental: The project requires a minimal environmental document accomplished through a CatEx.
  • Corridor Plan: This is a study with no intention of a subsequent NEPA phase. This is a low-use corridor with no anticipated change.
  • Non-Construction Roadway Impact: Little to no impact to the traveling public with minimal political or public interest.

Level 2

Score Typical Project Description
1.1-2

Likelihood for political interest is low, and only a few agencies must be coordinated.

The project area is likely to be confined to a single city or section of a county. The project is either brief in duration with minor impacts to the traveling public and adjacent property owners, or is more lengthy in duration but with little to no impact. Historically, public interest is either low, or the public has been supportive of transportation projects. Care should be taken to reinforce the positive relationships that exist with various stakeholder groups.

  • Environmental:The project is likely being accomplished through a CatEx level document.
  • Corridor Plan: This is likely an update to an existing plan with no change to the Access Management Component. It may be a study in an area requiring some agency and/or stakeholder coordination.
  • Non-Construction Roadway Impact: Minimal impact to the traveling public, with only minor political or public interest.

Level 3

Score Typical Project Description
2.1-3

Political considerations are moderate, and the number of agencies requiring coordination begins to rise in this level.

The project may span more than one community and require other agency coordination. For roadway construction projects this is likely to last an entire construction season with moderate impacts to the traveling public and adjacent stakeholders. Given the longer project duration and the rising level of impact, potential for controversy also begins to rise. Public interest levels also increase, as well as the likelihood for Department or project detractors.

  • Environmental: The project is likely being accomplished under a CatEx environmental document perhaps with supplemental technical support (i.e., a "complex" CatEx), though an EA is possible.
  • Corridor Plan: This is likely an original plan without an access management component or update to an existing plan that includes an access management component.
  • Non-Construction Roadway Impact: Moderate impact to the traveling public with moderate political and public interest.

Level 4

Score Typical Project Description
3.1-4

There is a high level of anticipated political interest and multiple agencies may require coordination by and with the project team.

The study/project scope likely covers multiple municipalities and a larger geographic region or is concentrated within an urban environment. For roadway construction projects, the project is likely to last one to two construction seasons and present significant delay and impact to the traveling public. The number of adjacent property impacts is significant or the impacts to a lesser number of adjacent properties are more severe at this level. Given the above factors, the likelihood of controversy is high and the public interest may be high and may be primarily negative.

  • Environmental: This project is likely to require an EA but could be elevated to an EIS.
  • Corridor Plan: This is likely an original plan without an access management component or update to an existing plan that includes an access management component.
  • Non-Construction Roadway Impact: Major impact to the traveling public including temporary road closures, detours and two-lane highways reduced to one lane. High level of political and public interest.

Level 5

Score Typical Project Description
4.1-5

Political implications associated with this study or project are considerable, with policy-level decision makers taking personal interest in project outcomes.

Corresponding agency interest is also high, with many government, agencies and special interest groups needing coordination and involvement. The project scope is large, with an extensive project or study area, and duration is likely to span years rather than months. Impacts may be heavy and of a long duration, ranging from extensive right-of-way acquisitions to severe lane restrictions and delay. Again, the likelihood for controversy is high, given the high stakeholder interest and potential for negative Department perceptions.

  • Environmental: The environmental rigor for a project requiring this level of pulic involvement and outreach is likely an EIS or a complex EA.
  • Corridor Plan: Corridor Plan: This is likely an original plan with an access management component although other factors can push a plan update to this level as well.
  • Non-Construction Roadway Impact: Severe impact to the traveling public including extended road closures, detours and two-lane highways reduced to one-lane. Ivolvement of political leaders and special interest group expected.

Level-by-Level Description of Budget Estimates

These tables provide a framework for approximate budgets that contractor or third-party public involvement and communication support may propose, based on the requested level of outreach. Estimated Direct Expenses represents costs associated with performing recommended methods of public outreach, with our without consultant support.

For users that would prefer a POP Level specific public involvement guide, complete with definitions of tools and techniques, the POP Level Reference Guides was developed. This guide pulls the relevant information from the ITD Guide to Public Involvement and collects it in customized guides for each POP Level.

POP STEPS

1. Select appropriate track

2. Answer questions and get your score

3. Check score for accuracy in Typical Project Descriptions

4. Save out your completed questions and answers .pdf

5. Review Budget Estimates and Staffing & Tools

6. Save appropriate POP Level Reference Guide

7. Begin and continually update POP Tracking Workbook

Environmental & Design, Construction

Estimates reflect potential costs for each project phase: Environmental/Design and Construction

POP Level Estimated Third-Party Contract Budget* Estimated Direct Expenses** Notes

Level 1

Under $5,000 $0-$500 May be construction contractor bid item.

Level 2

$3,000-$15,000 $0-$500 May be construction contractor bid item.

Level 3

$10,000-$50,000 $200-$5,000 Assumes more rigorous third-party effort during environmental and design phases.

Level 4

$30,000-$100,000 $1,000-$10,000 May include third-party support in all phases, with potential change at construction phase. Coordinate with Public Involvement Coordinator to determine cost estimate.

Level 5

$100,000 + $5,000-$50,000 Full-scale third-party support recommended in all phases, preferably with the same third-party entity throughout. Work with Public Involvement Coordinator to determine cost estimate and coordinate ITD staff-consultant tasks.

* Assumes total labor associated with contract public involvement and communication support in each project phase. 2012 dollars are reflected in estimates, add 10% each year after 2012 for inflation.

** Does not consider signage, VMS boards, flagger support, temporary signals, or any other on-the-ground expenses associated with roadway construction and impacts.

Corridor Plan

POP Level Estimated Third-Party Contract Budget* Estimated Direct Expenses Notes

Level 1

N/A $0-$500 Internal ITD Staff

Level 2

N/A $0-$500 Internal ITD Staff

Level 3

Under $50,000 $200-$5,000 District Planner and Office of Communication may be able to perform work based on current workload. May consider third-part support.

Level 4

$30,000-$100,000 $1,000-$10,000 May include third-party support. Coordinate with Public Involvement Coordinator to determine cost estimate.

Level 5

$75,000 + $5,000-$50,000 Full-scale third-party support recommended. Work with Public Involvement Coordinator to determine cost estimate and coordinate ITD staff-consultant tasks.

* Assumes total labor associated with contract public involvement and communication support in each project phase. 2012 dollars are reflected in estimates, add 10% each year after 2012 for inflation.

Non-Construction Roadway Impacts

Estimates reflect potential costs for each project phase: Environmental/Design and Construction

POP Level Estimated Third-Party Contract Budget* Estimated Direct Expenses** Notes

Level 1

N/A $0-$500 Internal ITD Staff

Level 2

N/A $0-$500 Internal ITD Staff

Level 3

Under $10,000 $200-$5,000 Permit Requestor likely to handle outreach needs with Office of Communication oversight.

Level 4

$5,000-$30,000 $1,000-$5,000 If permit requestor is handling all outreach, assigned outreach tasks need to be clearly communicated and agreed upon. Office of Communication provides oversight but depending on current workload, may consider third-party support.

Level 5

$50,000 + $1,000-$5,000 Third-party support recommended for major impact and extended closures. If permit requestor is handling all outreach, assigned outreach tasks need to be clearly communicated and agreed upon. Work with Public Involvement Coordinator to determine cost estimate and coordinate ITD staff-consultant tasks.

* Assumes total labor associated with contract public involvement and communication support in each project phase. 2012 dollars are reflected in estimates, add 10% each year after 2012 for inflation.

** Does not consider signage, VMS boards, flagger support, temporary signals, or any other on-the-ground expenses associated with roadway construction and impacts.

Level-by-Level Snapshot of Staffing & Suggested Possible Tools

The following table describes common attributes of transportation impacts for each track, at each POP Level.

This allows the user to refine decisions about the most appropriate POP Level for a transportation impact. For example, a District Project Manager answered the construction questions to the best of her knowledge for an upcoming road widening project, and landed on a POP Score of 2.5. The score automatically rounded up to a POP Level 3 but after reading the typical project description, the project manager feels like her project is less complicated and this description does not exactly fit. Because her POP Score fell almost half-way between a 2 and 3, she reads the POP Level 2 description and discovers that this more accurately describes her project and proceeds with a Level 2 recommendation.

REMINDER: NEPA has specific requirements regarding public involvement. Please refer to the NEPA section, page 11 of the ITD Guide to Public Involvement to determine if there are specific tools required for your project.

For users that would prefer a POP Level specific public involvement guide, complete with definitions of tools and techniques, the POP Level Reference Guides was developed. This guide pulls the relevant information from the ITD Guide to Public Involvement and collects it in customized guides for each POP Level.

Quick Links

Click the links below to navigate to the
main topics of this chapter.

POP STEPS

1. Select appropriate track

2. Answer questions and get your score

3. Check score for accuracy in Typical Project Descriptions

4. Save out your completed questions and answers .pdf

5. Review Budget Estimates and Staffing & Tools

6. Save appropriate POP Level Reference Guide

7. Begin and continually update POP Tracking Workbook

Level 1

Level 1 Reference Guide

Early Environmental & Corridor Plan Design Phase (tools designed to build on early environmental tools) Construction & Non-Construction Roadway Impacts (NCRI)
Primary Resources
District environmental and planning staff. Coordination with Public Involvement Coordinator. Office of Communication and Contractor Designee or District Maintenance Supervisor (NCRI).
Possible Tools
  • Agency/municipal notification
  • Letter to key stakeholders
  • News release
  • Continued key agency/stakeholder coordination
  • VMS signs
  • Construction fliers
  • District projects website posting
  • News release
  • Impacted stakeholder contacts
  • Social media updates

Level 2

Level 2 Reference Guide

Early Environmental & Corridor Plan Design Phase (tools designed to build on early environmental tools) Construction & Non-Construction Roadway Impacts (NCRI)
Primary Resources
District environmental and planning staff. Coordination with Public Involvement Coordinator. Office of Communication or District Maintenance Supervisor and Permit Requestor for NCRI.
Possible Tools
  • Agency/municipal notification
  • Letters to key stakeholders
  • Fliers
  • Social media
  • District projects website posting
  • News release
  • Continued key agency/stakeholder coordination
  • VMS signs
  • Construction fliers
  • District projects website posting
  • News release
  • Stakeholder availability
  • EMS coordination
  • Social media updates
  • 511 updates

Level 3

Level 3 Reference Guide

Early Environmental & Corridor Plan Design Phase (tools designed to build on early environmental tools) Construction & Non-Construction Roadway Impacts (NCRI)
Primary Resources
District Communication Officer and/or third-party to maintain stakeholder contact. Consider third-party public involvement consultant. For NCRI, if permit requestor is handling all outreach, assigned outreach tasks need to be clearly communicated and agreed upon.
Possible Tools
  • Agency/municipal coordination
  • Stakeholder interviews
  • Fliers
  • Newsletters (paper and electronic)
  • Public meeting/hearing
  • Environmental justice outreach
  • Legal notices/notice of availability
  • Community Advisory Committee
  • Facilitated decision-making
  • Special interest group outreach
  • Media relations
  • Social media
  • District projects website posting
  • Online surveying
  • Continued key agency/stakeholder coordination
  • Community Advisory Committee
  • District projects website posting
  • Newsletters (paper and electronic)
  • Social media updates
  • EMS contacts
  • School district/busing coordination
  • VMS signs
  • Construction fliers
  • Fact sheets
  • District projects website posting
  • Social media updates
  • Pre-construction open house
  • 511 updates
  • Stakeholder availability
  • Media relations
  • Pre-construction partnering workshop
  • Construction Coordination Team
  • Conflict resolution/mediation
  • EMS coordination
  • School district/busing coordination
  • Trucking and motor carriers coordination

Level 4

Level 4 Reference Guide

Early Environmental & Corridor Plan Design Phase (tools designed to build on early environmental tools) Construction & Non-Construction Roadway Impacts (NCRI)
Primary Resources
Consider Office of Communication/District staff member primarily dedicated to this effort and/or third-party public involvement/communication consultant. For NCRI, if permit requestor is handling all outreach, assigned outreach tasks to need to be clearly communicated and agreed upon.
Possible Tools
  • Agency/municipal coordination
  • Stakeholder interviews
  • Fliers
  • Brochure
  • Newsletters (paper and electronic)
  • Public meeting/hearing
  • Environmental justice outreach
  • Legal notices/notice of availability
  • Community Advisory Committee
  • Facilitated decision-making
  • Special interest group outreach
  • Media relations
  • District projects website posting
  • Social media
  • Online surveying
  • Site tour
  • Paid advertising
  • Online open house
  • Neighborhood association outreach
  • Partnering workshops
  • Pre-project conflict assessment
  • Focus groups
  • Continued key agency/stakeholder coordination
  • District projects website posting
  • Newsletters (paper and electronic)
  • Site tour
  • Right-of-way process support
  • Social media updates
  • School district/busing coordination
  • Community Advisory Committee
  • Civic organization/senior center outreach
  • Chamber of Commerce/City
  • Council outreach
  • VMS signs
  • Construction fliers
  • Fact sheets
  • District projects website posting
  • Stakeholder availability
  • Media relations
  • 511 updates
  • Pre-construction partnering workshop
  • Construction Coordination Team
  • Conflict resolution/mediation
  • EMS coordination
  • School district/busing coordination
  • Trucking and motor carriers coordination
  • Paid advertising
  • Agency/municipal leadership updates
  • Transit coordination
  • Neighborhood association outreach
  • Social media updates
  • Newsletters (paper and electronic)
  • Pre-construction open house

Level 5

Level 5 Reference Guide

Early Environmental & Corridor Plan Design Phase (tools designed to build on early environmental tools) Construction & Non-Construction Roadway Impacts (NCRI)
Primary Resources
Consider Office of Communication/District staff member primarily dedicated to this effort and/or third-party public involvement/communication consultant. For NCRI, if permit requestor is handling all outreach, assigned outreach tasks to need to be clearly communicated and agreed upon.
Possible Tools
  • Stakeholder interviews
  • Fliers
  • Brochure
  • Newsletters (electronic and paper)
  • Public meeting/hearing
  • Environmental justice outreach
  • Community Advisory Committee
  • Legal notices/notice of availability
  • Facilitated decision-making
  • Special interest group outreach
  • Media relations
  • District projects website posting
  • Social media
  • Online surveying
  • Site tour
  • Paid advertising
  • Video/animation
  • Online open house
  • Neighborhood association outreach
  • Partnering workshops
  • Process evaluation
  • Policy-level problem solving
  • Pre-project conflict assessment
  • Focus groups
  • Continued key agency/stakeholder coordination
  • District projects website posting
  • Newsletters (paper and electronic)
  • Social media updates
  • Site tour
  • Right-of-way process support
  • School district/busing coordination
  • Partnering workshops
  • Community Advisory Committee
  • Policy-level problem solving
  • Civic organization/senior center outreach
  • Chamber of Commerce/City Council outreach
  • VMS signs
  • Construction fliers
  • Fact sheets
  • District projects website posting
  • Stakeholder availability
  • Media relations
  • Pre-construction partnering workshop
  • Construction Coordination Team
  • Conflict resolution/mediation
  • EMS coordination
  • 511 updates
  • School district/busing coordination
  • Paid advertising
  • Agency/municipal leadership updates
  • Transit coordination
  • Neighborhood association outreach
  • Policy-level problem solving
  • Social media updates
  • Newsletters (paper and electronic)
  • Pre-construction open house
  • Trucking and motor carriers coordination

POP Level Reference Guide

Click on a guide for comprehensive information on that levels public invovement requirements.

POP STEPS

1. Select appropriate track

2. Answer questions and get your score

3. Check score for accuracy in Typical Project Descriptions

4. Save out your completed questions and answers .pdf

5. Review Budget Estimates and Staffing & Tools

6. Save appropriate POP Level Reference Guide

7. Begin and continually update POP Tracking Workbook

POP Tracking Workbook

This POP Tracking Workbook is designed to help project teams track and document public involvement throughout the life of a project.

POP STEPS

1. Select appropriate track

2. Answer questions and get your score

3. Check score for accuracy in Typical Project Descriptions

4. Save out your completed questions and answers .pdf

5. Review Budget Estimates and Staffing & Tools

6. Save appropriate POP Level Reference Guide

7. Begin and continually update POP Tracking Workbook

Instructions for POP Tracking Workbook

  1. This POP Tracking Workbook is designed to help project teams track and document public involvement throughout the life of a project. This workbook asks specific questions about your project to help current and future projects teams:
    • Easily locate and reference relevant files, documents and collateral
    • Understand project history, trends and public opinions and attitudes

    This Workbook is different than the POP Level Reference Guides. The POP Level Reference Guides provide comprehensive information on public involvement requirements, including definitions, descriptions and examples of tools and techniques. Reference guides pull the relevant information from the ITD Guide to Public Involvement and collect it in customized reference guides for each POP Level.

  2. One POP Tracking Workbook should be used for the life of a project (from Corridor Planning through Construction). Be sure to check project folders from past phases to determine if a Workbook has been started for your project.
  3. Visit this workbook regularly with your team throughout the project, noting the following as they occur:
    • Changes in your POP Score
    • Added team members
    • Addition of major stakeholders
    • Right-of-way impacts
    • Major events and milestones that influenced public involvement, including controversies and successes
    • Analysis of tools and techniques that worked/failed

    ALWAYS REMEMBER TO RESAVE YOUR WORKBOOK BEFORE EXITING

  4. Continually save and update the following documents in your project folder:
    • This workbook
    • Completed POP questions
    • Appropriate POP Level Reference Guides
    • Other materials: brochures, advertisements, display boards, press releases, photos, graphics, etc.

Key Contacts

Adam Rush

ITD Public Involvement Coordinator

p: 208-334-8119

e: adam.rush@itd.idaho.gov

Sonna Lynn Fernandez

ITD Transportation Planning Coordinator

p: 208-334-8209

e: sonnalynn.fernandez@itd.idaho.gov

Corridor Plan POP

Choose the most appropriate answer to each question by clicking on the pull down menu and selecting your response. To better help you select the most appropriate answer, each question has link to a more thorough description of the questions, including factors to consider and supporting materials.

POP STEPS

1. Select appropriate track

2. Answer questions and get your score

3. Check score for accuracy in Typical Project Descriptions

4. Save out your completed questions and answers .pdf

5. Review Budget Estimates and Staffing & Tools

6. Save appropriate POP Level Reference Guide

7. Begin and continually update POP Tracking Workbook

1. What is the desired reasonable timeline for a completed plan?

2. What is the anticipated level of interest from government elected officials (Mayors, City Council, Governor's Office, Federal/State Representatives, County/Highway District Commissioners, MPO/TMA Boards) or influential appointed government officials (City Managers, Transportation Board)?

3. How much agency (federal, state, local) and special interest (conservancy/activists groups, school districts, etc.) involvement do you anticipate?

4. Historically, how has the general public (individuals and un-organized groups) reacted to transportation projects in this area?

5. How many residential, business or development plat properties are in the study area?

6. Historically, how much media attention have crashes and incidents in this corridor generated?

7. What route typology is this corridor in?

8. Does the roadway have a special designation in the impacted area

Additional Scoring Consideration: Will this plan have an access management component? Adds 0.5 to the score.

Additional Scoring Consideration: Is there a peak level of service on any segment of this corridor of E or higher? Adds 0.5 to the score.

Corridor Plan

POP SCORE

0

POP LEVEL

0
If you would prefer a POP Level specific public involvement guide, complete with definitions of tools and techniques appropriate for your effort, visit the POP Level Reference Guides page.

Clear Form

Print Form

Save this worksheet as a pdf

Next Steps

Knowing your recommended POP level, please proceed to the following pages to help you answer these questions:

Is this the appropriate POP level?

The POP Level Typical Descriptions page describes typical impacts at each POP level to better help you determine the appropriate level of public outreach.

How much might public outreach cost?

The Budget Estimates page provides cost estimates for third-party support and direct expenses at each POP level.

How do I actually reach out to the public?

The Staffing and Tools page will help you determine what tools and techniques would be appropriate and effective for your POP level and the personnel to consider involving. Tools and techniques listed here are linked to their corresponding chapter in the ITD Guide to Public Involvement.

Environmental & Design POP

Choose the most appropriate answer to each question by clicking on the pull down menu and selecting your response. To better help you select the most appropriate answer, each question has link to a more thorough description of the questions, including factors to consider and supporting materials.

Reminder: NEPA has specific requirements regarding public involvement. Please refer to the NEPA section, page 11 of the ITD Guide to Public Involvement to determine if there are specific tools required for your project.

POP STEPS

1. Select appropriate track

2. Answer questions and get your score

3. Check score for accuracy in Typical Project Descriptions

4. Save out your completed questions and answers .pdf

5. Review Budget Estimates and Staffing & Tools

6. Save appropriate POP Level Reference Guide

7. Begin and continually update POP Tracking Workbook

1. How will increased traffic noise negatively impact area residents and businesses after the project is completed?

2. To what degree do you anticipate minority or low income populations will be negatively impacted?

3. What is the anticipated level of interest or involvement from Native American Tribes?

4. What is the likelihood of permanent system changes to the road (such as a closure, new connections, access control changes, rerouting, etc.)?

5. What is the potential for impact to historical properties and bridges, historic districts, landmarks, a Main Street or downtown corridor?

6. What is the potential for negative impact to recognized places of distinction, such as conservation areas, public parks and recreation areas, scenic byways, wild and scenic rivers, and other similar areas of importance upon project completion?

7. Is work anticipated on public lands or easements not owned by ITD (city, county, state or federal)?

8. What is the potential for impacts to natural resources during construction and after project completion?

9. What is the anticipated level of interest from government elected officials (Mayors, City Council, Governor's Office, Federal/State Representatives, County/Highway District Commissioners, MPO/TMA Boards) or influential appointed government officials (City Managers, Transportation Board)?

10. How much agency (federal, state, local) and special interest (conservancy/activists groups, school districts, etc.) involvement do you anticipate?

11. Historically, how has the public reacted to transportation impacts in this area?

12. What is the potential for stakeholder conflict surrounding this project?

Additional Scoring Consideration: Do you anticipate this could be an EA or EIS? EA adds .5 to the score and EIS adds 1.

Environmental & Design

POP SCORE

0

POP LEVEL

0
If you would prefer a POP Level specific public involvement guide, complete with definitions of tools and techniques appropriate for your effort, visit the POP Level Reference Guides page.

Clear Form

Print Form

Save this worksheet as a pdf

Next Steps

Knowing your recommended POP level, please proceed to the following pages to help you answer these questions:

Is this the appropriate POP level?

The POP Level Typical Descriptions page describes typical impacts at each POP level to better help you determine the appropriate level of public outreach.

How much might public outreach cost?

The Budget Estimates page provides cost estimates for third-party support and direct expenses at each POP level.

How do I actually reach out to the public?

The Staffing and Tools page will help you determine what tools and techniques would be appropriate and effective for your POP level and the personnel to consider involving. Tools and techniques listed here are linked to their corresponding chapter in the ITD Guide to Public Involvement.

Construction POP

Choose the most appropriate answer to each question by clicking on the pull down menu and selecting your response. To better help you select the most appropriate answer, each question has link to a more thorough description of the questions, including factors to consider and supporting materials.

POP STEPS

1. Select appropriate track

2. Answer questions and get your score

3. Check score for accuracy in Typical Project Descriptions

4. Save out your completed questions and answers .pdf

5. Review Budget Estimates and Staffing & Tools

6. Save appropriate POP Level Reference Guide

7. Begin and continually update POP Tracking Workbook

1. How would you define the location of this project?

2. What is the level of Environmental Document?

3. What is the anticipated construction duration?

4. What is the anticipated level of interest from government elected officials (Mayors, City Council, Governor's Office, Federal/State Representatives, County/Highway District Commissioners, MPO/TMA Boards) or influential appointed government officials (City Managers, Transportation Board)?

5. How much agency (federal, state, local) and special interest (conservancy/activists groups, school districts, etc.) involvement do you anticipate?

6. What is the anticipated construction budget?

7. Historically, how has the public reacted to transportation impacts in this area?

8. What is the potential for stakeholder conflict surrounding this project?

9. What is the functional class of the roadway?

10. How many residential or business properties are in the project area?

11. What is the likely level of impact to facility users (motorists, pedestrians, non-motorized)?

12. What is the complexity of easement and right-of-way impacts?

Additional Scoring Consideration: Is this a Design/Build Project? Adds 0.5 to the score.

Construction

POP SCORE

0

POP LEVEL

0
If you would prefer a POP Level specific public involvement guide, complete with definitions of tools and techniques appropriate for your effort, visit the POP Level Reference Guides page.

Clear Form

Print Form

Save this worksheet as a pdf

Next Steps

Knowing your recommended POP level, please proceed to the following pages to help you answer these questions:

Is this the appropriate POP level?

The POP Level Typical Descriptions page describes typical impacts at each POP level to better help you determine the appropriate level of public outreach.

How much might public outreach cost?

The Budget Estimates page provides cost estimates for third-party support and direct expenses at each POP level.

How do I actually reach out to the public?

The Staffing and Tools page will help you determine what tools and techniques would be appropriate and effective for your POP level and the personnel to consider involving. Tools and techniques listed here are linked to their corresponding chapter in the ITD Guide to Public Involvement.

Non-Construction Roadway Impacts POP

Choose the most appropriate answer to each question by clicking on the pull down menu and selecting your response. To better help you select the most appropriate answer, each question has link to a more thorough description of the questions, including factors to consider and supporting materials.

POP STEPS

1. Select appropriate track

2. Answer questions and get your score

3. Check score for accuracy in Typical Project Descriptions

4. Save out your completed questions and answers .pdf

5. Review Budget Estimates and Staffing & Tools

6. Save appropriate POP Level Reference Guide

7. Begin and continually update POP Tracking Workbook

1. What is the likely level of impacts – such as delays, detours or access – to users (motorists, pedestrians, non-motorized, recreationists, emergency response,fire, etc.)?

2. What is the anticipated level of interest from government elected officials (Mayors, City Council, Governor's Office, Federal/State Representatives, County/Highway District Commissioners, MPO/TMA Boards) or influential appointed government officials (City Managers, Transportation Board)?

3. Historically, how has the public reacted to transportation impacts in this area?

4. How much agency (federal, state, local) and special interest (conservancy/activists groups, school districts, etc.) involvement do you anticipate?

5. What is the typical functional class of the impacted roadway(s)?

6. Does the roadway have a special designation in the impacted area?

7. How many residential or business properties may be negatively impacted?

8. How much negative economic impact might this have on businesses in the area?

9. What is the anticipated duration of the impacts?

Additional Scoring Consideration: Are there controversial aspects to this impact not associated with its effect on the road, area residents and the traveling public? Adds 0.5 to the score.

Non-Construction Roadway Impacts

POP SCORE

0

POP LEVEL

0
If you would prefer a POP Level specific public involvement guide, complete with definitions of tools and techniques appropriate for your effort, visit the POP Level Reference Guides page.

Clear Form

Print Form

Save this worksheet as a pdf

Next Steps

Knowing your recommended POP level, please proceed to the following pages to help you answer these questions:

Is this the appropriate POP level?

The POP Level Typical Descriptions page describes typical impacts at each POP level to better help you determine the appropriate level of public outreach.

How much might public outreach cost?

The Budget Estimates page provides cost estimates for third-party support and direct expenses at each POP level.

How do I actually reach out to the public?

The Staffing and Tools page will help you determine what tools and techniques would be appropriate and effective for your POP level and the personnel to consider involving. Tools and techniques listed here are linked to their corresponding chapter in the ITD Guide to Public Involvement.

Emergency/Disaster POP

There are two ways of looking at the role of transportation during an emergency or disaster: 1. as a victim that shares in the physical loss (destruction of infrastructure such as highways and bridges), and 2. as a critical link that facilitates the delivery of emergency services. Key to both perspectives is accurate, effective and timely communication with the public and effective coordination with other federal, state and local government agencies.

The information provided in this chapter was developed in coordination with the Idaho Bureau of Homeland Security (IBHS) to assist and guide ITD staff with public communication efforts in response to a natural disaster, emergency, or significant large-scale event that involves a multi-jurisdictional response and recovery.

POP STEPS

1. Select appropriate track

2. Answer questions and get your score

3. Check score for accuracy in Typical Project Descriptions

4. Save out your completed questions and answers .pdf

5. Review Budget Estimates and Staffing & Tools

6. Save appropriate POP Level Reference Guide

7. Begin and continually update POP Tracking Workbook

Events include but are not limited to

Civil disturbances • Cyber-attack or failure • Earthquakes • Floods • Fires • Hazardous material events • Human-caused event • Landslides • Pandemics • Severe storms • Terrorism • Volcanic eruptions

Joint Information System

In order to coordinate the release of emergency information and other public affairs functions, a Joint Information System (JIS) may be established. The JIS serves as a focal point for coordinated and timely release of incident-related information to the public and the media. The Idaho JIS Operations Plan outlines the procedures necessary to conduct coordinated crisis communications in support of incident management. Activation of the JIS will reduce misinformation, maximize resources, and create credibility with the public in response efforts.

The JIS is accomplished when public information staff representing all jurisdictions involved in the incident management activities, including ITD, work together in conjunction with the Idaho Emergency Operations Center (IDEOC), or other incident management teams, as an information network to inform and educate the public and stakeholders. Whether the information involves saving lives, protecting property, or calming fears, the public must have accurate, timely and easy-to-understand information.

Quick Links

Click the links below to navigate to the
main topics of this chapter.

The JIS may function virtually, with participants linked through technological means, or may function at a central location, called a Joint Information Center (JIC). Information sharing platforms will be employed as a method for coordinating with participating agencies and staff. In general, all affected agencies will contribute to the coordinated messages developed in the JIS/JIC.

The JIC will be the physical location, or communication hub, to centralize and coordinate the flow of public information operations of the JIS. By maintaining a centralized communication facility, resources can be managed more efficiently and the duplication of effort is minimized. Once established, the JIC becomes the "one-stop" source for news media and stakeholders to obtain information about the incident.

The JIS/JIC structure is a key element of the National Incident Management System (NIMS). The JIS/JIC is a multiagency coordination center, and staff continues to report to their agency leadership. It is designed to accommodate a diverse range of responses and work equally as well for large or small incidents. Depending on the size, scope or duration of the incident, the structure can be sized up or down so that few people may execute a multitude of functions or one function may be staffed by many people. A significant public information response may involve personnel from local, state and federal jurisdictions, as well as public and private agencies.

Resources

Idaho Joint Information System/Center Operations Plan

The Idaho JIS Operations Plan is the primary resource for agency coordination, public communication procedures and recommended or mandated methods of information dissemination.

Idaho Transportation Incident Management Plan

This document, published by ITD, provides specific step-by-step direction on what to do in response to an incident on state or federal highways, including how to determine the incident classification. This sets the stage for an effective and efficient response. Traffic incidents can be divided into three general classes of duration, each of which has unique traffic control characteristics and needs. This document also includes contact information for emergency response agencies in every Idaho county, adjacent states and provinces and Native American Nations, as well as contacts for regional communication centers, Idaho State Patrol offices and ITD Districts.

As part of the Transportation Incident Management Plan, alternate route guides for each district have been developed that describe suggested detours around sections of state and federal routes in the event of an emergency:

Idaho Emergency Operations Plan

This manual, published by IBHS, is an all-discipline, all-hazards plan that establishes a single, comprehensive framework for the management of domestic incidents. It provides the structure and mechanisms for the coordination of state support to state, local and tribal incident managers, and for exercising direct state authorities and responsibilities. Idaho Emergency Support Function #1 specifically addresses the management of transportation systems and infrastructure to perform response missions.

National Incident Management System (NIMS)

NIMS, produced by the U.S. Department of Homeland Security, provides a systematic, proactive approach to guide departments and agencies at all levels of government, nongovernmental organizations, and the private sector. It is designed to work seamlessly to prevent, protect against, respond to, recover from, and mitigate the effects of incidents, regardless of cause, size, location, or complexity, in order to reduce the loss of life and property and harm to the environment. Component IV-C specifically addresses public information including the role of the Incident Public Information Officer.

USDOT Emergency Response Guidebook

This guidebook, published by the U.S. Department of Transportation, specifically addresses incidents involving the shipment of hazardous or dangerous materials. It provides a glossary of information to better understand and determine the nature of the materials being shipped via roads, rail and pipelines. It includes emergency response contact information for the United States, Canada and the rest of North and South America.

Key Contacts

At the onset of a man-made or natural disaster, immediate coordination must occur with the following:

ITD Headquarters

p: 208-334-8000

ITD Office of Comunications

p: 208-334-8005

Idaho Bureau of Homeland Security Public Information

p: 208-422-3033

Idaho Bureau of Homeland Security National Incident Management System

p: 208-422-3015