The Idaho Transportation Department has named the Rotary Club of Preston the Adopt A Highway group of the year for 2025 in Southeast Idaho.
The Idaho Transportation Board recognized the club today at its monthly meeting in Pocatello. The Rotary Club has been active in the program since 2001 and, as Rotary Treasurer Anita Swanson shared, sees their involvement as an extension of their mission of service above self. Through their commitment they have helped show pride in their community and contributed to a safer, more welcoming environment for residents and visitors.
The group reports that they have noticed some clear trends of items picked up during their twice-yearly outings.
“Beer of choice tends to be Budweiser and Coors. When it comes to volume, Marlboro cigarette packs usually take first place, followed by Camel, with chew cans close behind—Copenhagen seems to be the preferred brand there,” said ITD board member John Bulger.
The tradition has become something Rotary members genuinely look forward to. Through teamwork, connection, and setting an example of service the club takes pride in their efforts. Many of their members bring family or friends which helps expand community involvement.
Idaho’s roadsides are indebted to Idaho’s Centennial Celebration in 1990 and the “Idaho is Too Great to Litter” campaign to help keep them clean. The volunteer Adopt-A-Highway program is a continuation of that campaign.
Volunteer groups “adopt” a specific stretch of highway – usually two miles long – and take responsibility for keeping it clean through regular litter patrols throughout the year.
ITD estimates that the program saves about $750,000 annually by using volunteer labor – in 35 years that adds up to about $26 million. More than 5.5 million pounds of trash and debris have been removed from Idaho’s roadsides through the program. The savings are redirected to highway construction and needed maintenance to improve Gem State roads and bridges.
There are more than 1,000 active volunteer groups participating in the statewide program with more than half of Idaho’s highways already adopted. There are still many opportunities for other groups and individuals to get involved. Those interested in helping keep Idaho’s roads clear of litter can apply online at itd.idaho.gov/road-mtce/?target=volunteer-activities.