BOISE – As Idahoans enjoy summer barbecues, concerts, and road trips, the Idaho Transportation Department (ITD) encourages everyone to celebrate the real heroes of the season: designated drivers.
SHIFT Idaho’s latest campaign reminds us that safety begins before the first drink is poured. Whether it’s a friend who volunteers to be the designated driver or someone who books a ride-share, planning ahead is key to preventing tragedy on Idaho roads. And when someone steps up to be the sober driver, celebrate them. They just might be the reason everyone makes it home.
“Not every hero wears a cape – some just hold the keys,” said ITD Highway Safety Manager Josephine Middleton. “We are so grateful for all those unsung heroes who help people get home, whether it’s the designated driver, the bartender who helps order a rideshare, or the friend who answers that late night call to pick someone up from the party, these simple acts save lives.”
In the case someone doesn’t plan ahead, police across the state are doing their part as well. From July 1st to 13th, officers are conducting extra patrols looking for impaired drivers. While this year’s efforts are still under way, last summer’s enforcement effort over the July 4th holiday resulted in 30 DUI arrests, 486 speeding citations, and 94 uninsured driver citations.
“Thanks to the designated drivers and officers out there keeping our roads safe…so everyone can make it home this summer,” Middleton said.
The Office of Highway Safety is urging Idahoans to be proactive: plan a sober ride, look out for each other, and make good choices behind the wheel.
For more information, visit https://shift-idaho.org/